NEWSROOM

Apps

Technology partners like ViewNexa can help you create and distribute your content through your own white labeled app(s) on these major Platforms. 

Advantages: Apps provide complete control over the user experience and access to 100% of viewer data.

Disadvantages: The full responsibility for marketing, maintenance, and audience acquisition falls to you, the app owner. Also one must be cognizant of app subscription fatigue –many consumers are scaling back how many unique apps they are paying for and managing in their own households. If you have a sizable following and want full control over your revenue, Apps are for you.

Channels

Also known as Free Ad Supported Television (FAST), you can think of this as the traditional old-school linear television grid experience. This format mirrors the familiar “old-school” linear TV grid. Platforms present a channel lineup on the left, with programs and schedules displayed horizontally.

Advantage: The linear channel solves viewer choice paralysis, offering a “lean-back” TV experience that is familiar and passive. It also encourages “couch surfing”; unlike video on demand (VOD) apps where viewers need to know what they want to watch, the linear lineup allows for easy, casual browsing.
Disadvantage: The primary drawback is the revenue-share requirement, meaning the channel must share a portion of the supporting advertising revenue with the platform, and possibly the tech vendor as well.

FAST, Apps, or Both? Let’s build your roadmap. Fill out the form below to schedule your custom strategy session.