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TV Tech September 2024 – Eye on Tech

Through Pixalate, the ViewNexa streaming solution helps ensure customer investment is reaching the right audience and generating valid traffic

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Published on TV Technology Magazine TV Tech Feature – September 2024

Bitcentral has integrated Pixalate’s ad fraud protection, privacy, and compliance analytics
solution Post-Bid Analytics and Reporting into its ViewNexa streaming platform. The integration enables users to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths. Almost 20% of Supply Chain Objects (SCO) have failed verification and had a likely 32% higher invalid traffic (IVT) rate, according to Pixalate.
Pixalate’s Post-Bid Analytics detects, tracks, and identifies the sources and causes of IVT, unauthorized sellers, redundant supply paths, and app/domain spoofing at scale across every supply path. The tool enables ViewNexa users to perform audits based on chain length and various reason codes, including IVT and viewability percentage metrics, broken down by CTV (connected TV), mobile, and web.

Read online TV Tech Feature – September 2024, here.

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Published on: 10 September, 2024

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