TV Tech September 2024 – Eye on Tech - ViewNexa

TV Tech September 2024 – Eye on Tech

Through Pixalate, the ViewNexa streaming solution helps ensure customer investment is reaching the right audience and generating valid traffic

Published on TV Technology Magazine TV Tech Feature – September 2024

Bitcentral has integrated Pixalate’s ad fraud protection, privacy, and compliance analytics
solution Post-Bid Analytics and Reporting into its ViewNexa streaming platform. The integration enables users to eliminate wasted ad spend and rectify problems in complex and fragmented supply paths. Almost 20% of Supply Chain Objects (SCO) have failed verification and had a likely 32% higher invalid traffic (IVT) rate, according to Pixalate.
Pixalate’s Post-Bid Analytics detects, tracks, and identifies the sources and causes of IVT, unauthorized sellers, redundant supply paths, and app/domain spoofing at scale across every supply path. The tool enables ViewNexa users to perform audits based on chain length and various reason codes, including IVT and viewability percentage metrics, broken down by CTV (connected TV), mobile, and web.

Read online TV Tech Feature – September 2024, here.

Share this article:

Published on: 10 September, 2024

Future-Proof Your Streaming Strategy with ViewNexa®

ViewNexa empowers broadcasters and publishers with the A to Z of video content distribution.

You’re in Good Company

Schedule a Demo

More Recent Articles
from ViewNexa

Using the Power of Video Content Delivery to Build Digital Religious-Based Communities

Discover how video technology transforms content delivery, empowering organizations to connect, engage, and grow communities.

ViewNexa by Bitcentral: A Top Solution for Streaming Media

AI is transforming news production, streamlining workflows and shaping the future of media.

Presenting the 2024 Streaming Media 100

ViewNexa has been named in the 2024 Streaming Media 100 for our cutting-edge streaming and monetization technologies.

Maximize Monetization: How Sports Streamers Can Excel at Every Level

In today’s rapidly evolving sports media landscape, delivering engaging content across multiple platforms while maximizing revenue is more crucial than ever.

How Video Streaming Empowers Communities to Grow and Engage – Worship AVL

Sam Kamel, CEO at Bitcentral, looks at how to build religious-based communities in the digital age through the power of video.

ViewNexa® Integrates Pixalate to Protect and Optimize Supply Paths

Through Pixalate, the ViewNexa streaming solution helps ensure customer investment is reaching the right audience and generating valid traffic

ViewNexa® Enhances AZA Group and BlaCon Media’s Content Portfolio

AZA Group Management and BlaCon Media leverage ViewNexa to launch Politics in Color as first installment of content offering.

ViewNexa® Expands Content Reach with Samsung TV Plus Integration

Through Samsung TV Plus, ViewNexa enables wider streaming reach and greater monetization.

ViewNexa and Argoid AI Partner to Deliver Personalized Streaming

The partnership empowers ViewNexa customers to secure greater utilization and monetization through increased viewing times and engagement.

ViewNexa® by Bitcentral Fuels Audience Growth and Monetization for VIZIO

As a VIZIO Preferred Developer, Streaming Apps like SalemNOW can utilize Bitcentral’s ViewNexa to reach new audiences and unlock new monetization opportunities.

Your Partner for Effective Content Management and Distribution

Schedule a demo with the ViewNexa sales team today and start your journey towards a more simplified, scalable and seamless streaming workflow.

You’re in Good Company

Schedule a Free 1-On-1 Demo

You’re in Good Company