CTV = Connected Television
The TV streaming industry tends to use the term “Connected Television (CTV)” almost interchangeably with the better-understood term “Smart TV.” Regardless of the slight differences that exist between the two terms, in the context of streaming media, the concept is similar: a TV monitor connected to the Internet, and running an interactive Operating System (OS), onto which other apps can be installed.
So a “CTV App” is simply an app that can be installed on a television’s operating system.
What does a CTV app actually do?
Most CTV apps exist to play video content streamed over the Internet. The most popular app of this kind is YouTube, which features videos from full-time content creators, social media influencers, and more recently, even major Hollywood TV and Film studios.
Other popular CTV apps come from similarly popular SVOD platforms like Disney+ and Netflix. Other apps emphasize ad-supported content for free, like Tubi or PlutoTV. There are even ad-free, subscription-exclusive apps like DropoutTV, and other apps focused on specific niches or individual creators. The CTV world has quickly become its own digital ecosystem.
The options and details vary a lot, but the basic function is the same: a CTV app exists to stream video content from the Internet right to your TV, without needing another device like a computer, gaming console, USB stick or OTT box to do it.
How can I get a CTV app for my company?
A functioning CTV app requires two things. First, it needs to be developed. Then, it needs to have content distributed to it. There are many companies who could do one or the other. ViewNexa is one of the few who can do both, while letting you (the customer) retain complete control and ownership of it.
Will my CTV app reflect my brand identify?
Yes! Simply provide us with your branding guidelines and relevant visual assets, and ViewNexa will plug them in to the CTV app we develop for you. We’ll even make sure the app store listing identifies your company as the app’s owner/developer for maximum brand visibility.
What monetization options will I have in my CTV app?
With ViewNexa, you can monetize with ads (FAST / AVOD), subscriptions (SVOD), one-time transactions (TVOD), or any combination of the above. All consumer payments are processed for you, and your net gains go directly to you after ViewNexa deducts a fixed amount to cover the processing fees. Ad revenue is subject to your agreement with the ad partner, and is not shared with ViewNexa. Your ad revenue is yours, period.
What if a viewer (end user) has a technical issue with my CTV app?
ViewNexa offers full end-user tech support on all CTV apps we develop. Anyone experiencing an issue can open a support ticket with ViewNexa, so we can resolve it for the user on your behalf.
How do I make my CTV app available on the platforms I want?
Actually, ViewNexa handles that too! We’re registered developers for most of the app stores, including (but not limited to):
- iOS
- Apple TV
- Android (Google Play)
- Amazon
- Roku
- Samsung
- LG
- Vizio
…and more
So just tell us where you want your app to be, and ViewNexa will make it happen.
ViewNexa Can Help!
- Distribute to all major viewing platforms
- Flexibly accommodate almost any other viewing platform
- Feature BOTH live AND on-demand content in a single HLS Channel, whether on or off schedule
- Excellent, reliable stability with all-new streaming engine
- Easily initiate ad breaks, complete with ad-insertion
- Get exemplary insights with industry-leading analytics
- Fixed pricing – your revenue is 100% yours
