Article: nscreenmedia.com/streaming-tv-nirvana-denied
A group of streaming TV executives reveals what they know now that they wish they had known when they started. In the process, they show how far streaming TV drifted from its ideals.
At the OTT.X Summit in LA on October 22, I had the privilege of moderating a discussion titled “The FAST & the Formidable: Leading Content Providers on Growth & Strategy”. The panel consisted of executives from across the streaming TV ecosystem, and they provided a broad view of where the industry is today and where it is headed.
I asked the panel to comment on two areas: something they know now that they wish they had known when they started in streaming, and the biggest opportunities in streaming TV. Their comments on the hindsight part are included below. For both parts of their comments, head over to nScreenMedia on Substack.
Hindsight is 20/20
Streaming TV is complex.
When streaming TV first came to the fore, leveraging the Internet for delivery seemed such a simple approach compared to traditional pay TV. After all, one network connected everything. However, Scott Alexander, General Manager, ViewNexa, quickly scotched that idea:
“The complexity required on the FAST integration side, it requires much more technology to get to every single endpoint than I ever thought possible. Almost every single FAST platform has its own specification.”
And, if anything, it is getting more complex. For example, in the US market, new FAST platforms like TCL+ and TiVo+, as well as FAST offerings from Philo and DirecTV, have entered the market in just the last year.
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