“Roku Channel Store” vs “The Roku Channel” First things first. The word “Roku” doesn’t actually refer to one specific service. The company offers 2 distinct viewing experiences under the Roku name. One is called “Roku Channel Store”, and the other is “The Roku...
CTV = Connected Television The TV streaming industry tends to use the term “Connected Television (CTV)” almost interchangeably with the better-understood term “Smart TV.” Regardless of the slight differences that exist between the two terms, in the context of...
