Visionary marketing leader and Fortune 100 veteran brings decades of experience to support continued strategic innovation and growth
NEWPORT BEACH, Calif., January 27, 2025 — Bitcentral, the premier provider of media solutions for broadcast and digital video, proudly announces the appointment of John Kennedy to its Board of Directors. John brings a wealth of experience in strategic marketing, business growth, and organizational leadership, providing invaluable guidance as Bitcentral continues its leadership in modernizing media workflows and expanding market reach.
John’s distinguished career spans over three decades, marked by senior leadership roles at several Fortune 100 companies and now as a growth advisor to innovative technology companies. Most recently, during his tenure as a Board Chairman of Waymark, a pioneering AI platform for customizable video content, he played a critical role in the company’s pivot to an AI-based offering instrumental to driving scale and securing key enterprise partnerships. His deep understanding of the growing demand for digital video as the preferred communication medium and his ability to align business needs with innovative solutions were instrumental in Waymark’s successful expansion into the enterprise space.
“It is an exciting time to be part of Bitcentral during this transformative period for the media and broadcast industry,” said John Kennedy. “Bitcentral’s innovative solutions and strong leadership have established it as a trusted partner for broadcasters and media companies. I look forward to leveraging my experience in strategy, marketing, and scaling businesses to help guide Bitcentral in unlocking new opportunities and fostering continued growth.”
Over John’s career, he’s consistently helped firms identify and execute strategic pivots essential to unlocking new growth. Prior to his current activities as a technology advisor and board member, John had a successful career as a Fortune 500 Chief Marketing Officer with major successes at Conduent, Xerox and IBM.
“John’s strategic insights, principled leadership, and extensive experience in the video and media sectors make him an invaluable addition to our Board of Directors,” said Sam Kamel, CEO of Bitcentral. “His contributions will be invaluable in ensuring that Bitcentral remains at the forefront of the industry, leveraging new AI possibilities and empowering customers to thrive in a dynamic and evolving market.”
John Kennedy holds an MBA from Harvard University and a bachelor’s degree in economics and political science from the University of North Carolina at Chapel Hill. He also sits on the board of the American Marketing Association.
About Bitcentral.
From global brands to TV stations and digital publishers, Bitcentral is driving a new future in storytelling. For over 20 years, we’ve helped broadcasters and publishers deliver the biggest stories in news, sports, and entertainment to the widest audiences. Our systems are used by over a thousand media and entertainment organizations to simplify the production, asset management, distribution, and monetization of content everywhere.
With Core News™, we provide unparalleled reliability and agility for content production. We offer fully automated playout solutions with Central Control®, ViewNexa® provides one unified workflow that simplifies video management, streaming, consumer application experience, and distribution for broadcasters, publishers, and media companies. Learn more at www.bitcentral.com.
